RANCON Cars Limited has introduced the Proton X90 Hybrid in Bangladesh, unveiling the flagship vehicle at a grand ceremony held at Dhaka’s Radisson Blu Water Garden Hotel. Romo Rouf Chowdhury, the Group Managing Director, shared during the inauguration that the organization is committing a $100 million investment in the production of Proton vehicles within Bangladesh. This significant move solidifies the partnership between Malaysian giant PROTON Holdings and RANCON Cars Limited.
The event, graced by Malaysian High Commissioner Haznah Md. Hashim, emphasized the importance of this collaboration. Dr. Li Chunrong, CEO of PROTON, also attended as a chief guest, expressing enthusiasm for the venture and recognizing RANCON’s pivotal role in establishing a robust sales and after-sales network, along with local assembly capabilities.
Highlighting the technological prowess of the Proton X90, a 48V mild hybrid system powers the vehicle, featuring a 1500cc turbocharged engine co-developed with Volvo. This marks Proton’s commitment to fuel efficiency and sustainability.
RANCON Cars Limited aims to commence local production of Proton vehicles by the end of 2024, promising reduced retail prices and increased accessibility for Bangladeshi consumers. The organization also revealed plans for a state-of-the-art Industrial Park, contributing to the ambitious investment strategy.
Available at RANCON’s showrooms in Dhaka and Chattogram, the Proton X90 comes in two variants: a luxurious 6-seater Flagship priced at Taka 49.90 lakh and a versatile 7-seater Premium variant at Taka 45.90 lakh. Additionally, buyers can benefit from a generous warranty package of five years or 150,000 km, along with six free after-sales services.
A recent review by Team Wheels at The Business Standard praises the Proton X90 as the most luxurious Proton vehicle ever offered in Bangladesh. With well-integrated features and a reliable hybrid powertrain, the X90 delivers both power and tax benefits due to its 1500cc engine displacement.
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