Proton aims for car production in Bangladesh by late 2024.

Rancon and Proton Holdings have jointly unveiled the Proton X90 hybrid vehicle, marking a significant entry into the Bangladesh automotive market. The launch ceremony not only introduced the innovative Proton X90 but also revealed ambitious plans for local manufacturing of Proton cars in Bangladesh, set to commence by the end of the current year.

The Proton X90 stands out with its cutting-edge technology, featuring a 48V mild hybrid system and a 1.5L turbocharged engine developed in collaboration with Volvo. The vehicle is available in two variants: the 6-seater Flagship and the 7-seater Premium, priced at Taka 49.90 lakh and Taka 45.90 lakh, respectively. These variants will be showcased and sold at Rancon’s showrooms in Dhaka and Chattogram. Dr. Li Chunrong, CEO of Proton, emphasized the strategic role of Rancon in developing a comprehensive sales and after-sales network, as well as investing in a manufacturing facility for Proton vehicles within Bangladesh.

Dr. Chunrong expressed the vision to establish a significant presence in the Bangladeshi automotive market with a compelling future product lineup. Romo Rouf Chowdhury, the Group Managing Director of Rancon Holdings Limited, announced a substantial investment of US$100 million in Rancon’s own industrial park. This investment is part of the strategy to initiate local production of Proton vehicles by the end of 2024, with the ultimate goal of reducing retail prices and enhancing accessibility for local consumers.

In a commitment to customer satisfaction, Rancon disclosed a comprehensive package, including a five-year warranty or coverage up to 150,000 km (whichever comes first), along with six free after-sales services. Furthermore, Rancon assures authorized after-sales service and the availability of genuine spare parts through its service centers in Dhaka and Chattogram.

This collaboration between Rancon and Proton Holdings not only signifies the introduction of an advanced hybrid vehicle to the Bangladeshi market but also underscores the commitment to fostering local manufacturing, technological innovation, and long-term growth in the automotive sector.